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Google started with a good motto: “Don’t be evil.”
A new policy on the Google-owned YouTube channel though, seems like a teeny bit of corporate evil to thousands of small, independent channels.
The new policy, announced this week, forbids smaller channels to monetize their videos – earning pennies per view – because they don’t have enough subscribers or time that viewers watch their videos.
YouTube sent HoCoPoLitSo an email Jan. 17 that read as follows:
Under the new eligibility requirements announced today, your YouTube channel, hocopolitso, is no longer eligible for monetization because it doesn’t meet the new threshold of 4,000 hours of watchtime within the past 12 months and 1,000 subscribers. As a result, your channel will lose access to all monetization tools and features associated with the YouTube Partner Program on February 20, 2018 unless you surpass this threshold in the next 30 days. Accordingly, this email serves as 30 days notice that your YouTube Partner Program terms are terminated.
Grammatical errors aside – and those truly bother us literary types – the announcement is another cut that the arts cannot afford.
HoCoPoLitSo uses its YouTube channel to show editions of its writer-to-writer talk show, The Writing Life, featuring conversations with Nobel and Pulitzer winners, with local poets made good, with beloved authors like Lucille Clifton and Frank McCourt and Amiri Baraka who have died. Often, we have the most extensive interviews with writers like Gwendolyn Brooks; that’s because HoCoPoLitSo’s founder Ellen Conroy Kennedy had the foresight to begin recording the show to preserve – in a kind of literary time capsule – the moments of writers talking about their craft. Here is a smallest sample, the wonderful Stanley Kunitz talking about the value of poetry:
In a little more than a month, HoCoPoLitSo will be removed from the possibility of making tiny amounts of money on these shows that help fund the taping of new shows, like the one just uploaded featuring Laurie Frankel, and the digitization of archived shows, such as the Michael Longley and Edna O’Brien vintage gems that hit YouTube this week. HoCoPoLitSo usually makes only a few pennies per view, but in this current climate of reduced funding for the arts, HoCoPoLitSo needs every penny. YouTube revenues added a few hundred dollars a year to the budget; that amount could fund a visit by HoCoPoLitSo’s writer-in-residence to a high school.
What can literary lovers do? It’s not too hard. Help us reach the goal of 1,000 subscribers – the channel has 890 now – and 4,000 hours of watch time in a year. Subscribe. Try one episode of The Writing Life while you’re folding laundry or doing your New Year’s resolution sit-ups; Frank McCourt will make you laugh with stories of his Irish childhood, Tyehimba Jess will cause a brain explosion explaining and reading his three-dimensional poetry from Olio, dear Lucille Clifton will warm your heart and put a fire in your gut on five different episodes. Think of the time as a creative respite from the chaos of business and politics. And, as always, donate to help our small nonprofit bring literature to this capitalistic world, which sorely needs it.
Susan Thornton Hobby
Recording secretary and
YouTube channel manager
To subscribe to HoCoPoLitSo’s YouTube channel, click here and then click on subscribe (it’s free).